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In 1992 Neil Pryde and Reinhardt Hansen decided to get into the snowboard market. Their goal was to make bindings with a barefoot feel. Flow makes their bindings unique. Unlike any other company, you pull down the heel support to slide your foot into the binding. Other companies, you have to strap in but flow makes this easier. There is a reason why flow is the number 2 selling binding company in the world.

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