Likes: In this age of consolidation and merging of ski brands and other industries, Fischer stands alone as the only ski company still under control of the original family ownership. Fischer is able to compete favorably due the their highly successful technologies that not only produce great skis but are widely used in aircraft and aerospace industries. Like most of the major ski brands, Fischer has been a leader in the race community for decades. Also like many other brands, Fischer has been turning their considerable technologies toward the production of high end all mountain and big mountain skis. In the industrial world, Fischer is known for Carbon fiber technologoies and this is also highly featured in their all mountain models such as the Watea series.