Likes: Armada is one of the original "indie" or independant ski companies. These are companies that often go a different direction than the major brands. This independance gives brands like Armada the chance to pursue alternative skiing markets such as the growing twin tip market and new backcountry market. Armada sponsors a large and successful freestyle and freeride team as a marketing and R&D tool. The ARV has stood out as a great crossover ski for skiers with a combination of park and freesking on their agenda.